Bliss Morris began her career in loan sales after being selected to participate in one of the first FDIC Asset Marketing Departments in the nation. Her FDIC tenure and extensive involvement in numerous failed bank closings during the U.S. savings & loan crisis paved the way for her to establish the first loan sale advisory firm in the U.S., First Financial Network.

As Founder and CEO of FFN, Bliss has been involved in loan sales longer than any other executive in the industry. Bliss is known as a market maker, creating strong ties in the marketplace as well as structuring loan sales that provide value to FFN’s clients.

Bliss has led both the company and its extensive client base skillfully through numerous economic cycles, each with its own complexities and challenges. Her commentary has been featured on CNBC, the Wall Street Journal, Bloomberg, GlobeSt., Debt Wire, Commercial RE Direct and Reuters. Bliss was honored as a 2016 Housing Wire Woman of Influence and in 2010 she was named Oklahoma’s Top CEO by The Journal Record.

Her unparalleled level of experience and knowledge of the loan sale industry have made her one of the industry’s most recognized authorities. Under her leadership, FFN has sold billions in performing and non-performing loans in over 30 countries.